Nike

Air Max Day

Creative Direction, Design
2020 is the 30th anniversary of Nike Air Max 90. To mark the anniversary, Nike has re-crafted the Air Max 90 and also launching a series of the 90s family. Due to covid-19 pandemic, we can’t held a big event like before. So we moved it to online for a new kind of experience.
STRATEGY
Since there will be a series of new sneakers launching for Air Max Day 2020, we created a series of editorial contents. It includes inspiring KOLs stories, the 90s culture, behind the design of the sneakers, look books of different sneakers and live board cast etc. Air Max is always in the air.
UI DESIGN
96 Articles 52 Page Designed 24 Social Posts

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